Business Challenge Story

Helping people find love

The Bottom Line. Plenty of Fish is the dating app for singles who don't want to dip too far into their wallets to make a connection. Visit Site at POF. PCMag editors select and review.

Plenty of Fish has a consumer rating of 2.88 stars from 2,494 reviews indicating that most customers are generally dissatisfied with their purchases. Consumers complaining about Plenty of Fish most frequently mention fake profiles, customer service and credit card problems. Plenty of Fish ranks 8th among Dating sites. Plenty of Fish, Vancouver, British Columbia. 549,833 likes 8,860 talking about this. Dating Unfiltered Removing the pressure by empowering singles to discover what they're really searching for.

Every single day, over four million people use POF to help them find someone special—and time is always of the essence. Given the competitive nature of the market for app-based dating services, having a fast, high-performing interface helps POF provide clients with a differentiated experience.

Communication is at the heart of the site’s success. More than 2.5 million conversations take place on POF every day—more than on any other dating app. The formative stages of a relationship can be crucial to a potential romance, so it is imperative that things go smoothly.

But as POF’s customer base rapidly grew, its antiquated spinning disk storage was increasingly unable to keep pace. The storage had difficulty replicating data between database instances, and its database servers struggled to respond to calls—with the result that users endured slow-loading pages that featured out-of-date, ‘stale’ data.

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Owen Morley, Director of Infrastructure at POF, notes: “Speed directly drives the user experience—and if any element of the experience falters, users will look elsewhere. What’s more, with new dating apps seemingly emerging every day, the competition for attention has never been fiercer. We knew we needed faster storage to keep up.”